vIBRANT VEGAN cosmetics

Love, Lise

Rich color palettes work to redefine minimalist beauty with a new collection of ethically-sourced, vegan cosmetics, curated by painter and colorist Lise Marget.

STARTUP

Building a Solid Brand

Concepts and collaboration reflect a strong mission and provide groundwork for creating a unique visual statement and differentiation in a crowded market.

IDENTITY

With colorful design that embodies the products and purpose of the brand, Love Lise calls for a celebration of each of our own beautiful faces and strives to accentuate their inherent beauty with eco-conscious offerings.

IMAGERY • TYPOGRAPHY • COLOR

Inclusive imagery incorporates natural faces that are highlighted by makeup that enhances their unique beauty. Bold visuals echo a modern, artistic beauty, and fonts in simple, bold styles aim to achieve an air of clear self-expression. A purposeful palette of vibrant colors play together on calm backgrounds while reinforcing the brand, products, and mission.

MESSAGING • MISSION

Brilliant faces deserve brilliant color. The core of Love Lise’s mission radiates a balanced beauty that is centered on self-love, art, color, and individuality. Honoring our unique faces as our most valuable asset, Love Lise conveys positive, expressive confidence and a mindful use of makeup – both in how it’s made and how it’s worn.

Packaging

An initial four-product suite required design and packaging for three die cut boxes (gloss, shadow, and blush) and labeling for liner pencils. Strong choices in color and design elements echo the products and mission.

Advertising

Introducing a new line in a crowded market demands differentiation and attention. With an inclusive, face-forward mission, Love Lise’s entry into the arena carried with it a bold campaign.

Social Media

Unique, universal, and interactive, Love Lise’s social campaigns draw upon the power of related symbols of love to create association with a new brand name and drive engagement.

Print Media

Captivating clarity is priority in a headline-driven landscape. Stunning visuals urge customers to sample a new suite of products while serving as an example of offerings and mission alike.

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