Elevated beauty meets cutting edge technology in this biotech company, which heads up two B2B product lines and one software suite. Building swiftly in a remote startup studio environment included brand management, supervision, presentations, storyboards, and concept design.
The Revance Aesthetics brand is the direct connection between HCP practices and products and services. Acting as an umbrella, an overarching look and feel governed the visual and message relationship between sub-brands. Harmonious interaction and consistent styling throughout brands was achieved using an epic Brand Guidelines.
Simplicity is key in any effort towards consistency throughout several entities, and establishing accessible global guidelines allowed for greater interpretive creativity among the sub-brands.
Details were determined across a wide range of media and applications and posted for company-wide use, as well as print and digital templates, planning docs, and specs.
Numerous concepts, storyboards, and design were developed for a variety of Instagram posts, stories, and reels for several themed social campaigns, and interactive templates were built and utilized in cross- and co-branding with sub-brands.
The Setting the New Standard campaign was used across brands to unify and convey our global mission and reinforce our position in the market.
The long-anticipated launch of the newest Daxibotuliumtoxin-A product rolled out with a bold aesthetic centered around the iconic injection vial.
Continuing product education about four types of facial filler is framed by the cross-branded Setting the New Standard campaign.
A lightweight app provided a simple platform for efficient data collection for potential model recruits. By submitting photos and stats, users are directly entered into a global system that is viewable and editable by multiple internal admins.
With a high volume and a demand for fast turnaround, presentation videos, social reels, and sizzle videos were built quickly from themed concepts, then storyboarded with footage clips, timing specifications, and music/soundtrack selections before being transferred to the video production team. Featured here is an introductory sizzle reel for Revance Aesthetics.
Incorporating hands-on curiosity and intelligent sophistication into an enriching experience is the goal for several different areas located throughout the Corporate Headquarters and Experience Center in Nashville.
Many concepts, technical plans, dimensional layouts, drawings, and mockups were created in the design and planning phase for areas built to engage and educate, either about specific product offerings or the science and technology that fuels them.
Conveying elevated luxury in a trade-show auditorium requires detailed organization and expert execution. A spectrum of resources (lighting, signage, luxe elements) creates an inviting oasis and richly immersive experience.
Hosting events throughout the year at the Global Headquarters and Experience Center, Revance Aesthetics’ print presence had to be tangible. Often intended for long-term use by practitioners, these educational materials satisfy a dual purpose as reference as well as brand reminder.
Over 60 presentations were built annually for dozens of speakers at a variety of events. Supporting presenters in all departments, including consumer brands, sales, executives, investors, and medical affairs, the range of decks spanned all points of business. While supervising a Junior Presentation Designer, a template system was established and worked behind the scenes in PowerPoint and Keynote to maintain consistency throughout numerous decks.
